BURBANK, Calif. - Spider-Man and Iron Man have a new boss: The Walt Disney
Disney announced this morning that it is buying Marvel Entertainment -- and the more than 5,000 Marvel characters.They include X-Men, Captain America, Fantastic Four and Thor.
"This is a great fit for us," Disney boss Bob Iger told CNBC this morning. He said the acquisition was a way to attract more boys.
(via Orlando Sentinel)
Well, the Pixar deal worked out quite well for Disney, so I imagine this will pay off as well. Marvel characters have had an amazing run in theaters recently, and I'm sure Disney is happy to get their hands on the rights.
Here's the part that I find fascinating: the most popular part of Universal's Islands of Adventure park is Marvel Superhero Island, featuring the Hulk coaster and the Spider Man simulator ride. Right off the bat, I would guess that every time someone buys a co-branded Universal/Marvel souvenir, my stock will reflect that.
Also, Universal is currently re-negotiating with Steven Spielberg regarding his stake in the parks. Will the same thing happen with the Marvel characters? Will IOA dump Marvel and end up with a completely re-themed land? Or will Disney continue to make a buck every day off a rival park?
Whatever happens, I think this means good things for my stock long-term!